Google Ads Pay-Per-Click (PPC)
Google Ads Pay-Per-Click (PPC) is a powerful online advertising model where advertisers pay a fee each time their ad is clicked. This method allows businesses to gain immediate visibility on Google's search results page, driving targeted traffic to their websites. For small businesses in Kenya, Google Ads PPC offers a cost-effective way to reach potential customers quickly and efficiently. At Buniwa Creations, we specialize in creating and managing PPC campaigns that deliver high ROI and meet your business goals.
Why Your Business Needs Google Ads PPC
Our Approach To Google Ads PPC
- Initial Consultation and Goal Setting - We begin with an in-depth consultation to understand your business objectives, target audience, and budget. Based on this, we set clear goals for your PPC campaigns.
- Strategic Planning and Setup - Our team develops a comprehensive PPC strategy tailored to your business needs. We set up your campaigns with precise targeting, relevant keywords, and compelling ad copy.
- Continuous Optimization - We continuously monitor and optimize your PPC campaigns to ensure maximum performance. This includes adjusting bids, refining keywords, and testing new ad variations.
- Regular Reporting and Analysis - We provide regular reports that detail your campaign’s performance, including key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Our analysis helps identify areas for improvement and optimize your campaigns further. Get A Quote
What Our Google Ads PPC Service Entails
Keyword Research and Selection
We conduct extensive keyword research to identify the most relevant and cost-effective keywords for your PPC campaigns. This ensures your ads reach the right audience.
Ad Copy Creation
Our team crafts compelling ad copy that attracts clicks and converts visitors into customers. We focus on creating clear, persuasive messages that highlight your unique selling points.
Campaign Setup and Management
We handle all aspects of setting up and managing your PPC campaigns. This includes selecting the right keywords, setting bid amounts, and targeting specific demographics and locations.
Landing Page Optimization
A well-optimized landing page is crucial for PPC success. We design and optimize landing pages to ensure they are relevant to the ad content and encourage visitors to take the desired action.
Ad Extensions
We use ad extensions to enhance your ads with additional information, such as call buttons, location information, and site links, making them more attractive and effective.
A/B Testing
To maximize the effectiveness of your ads, we conduct A/B testing on various elements, such as ad copy, headlines, and landing pages, to determine what works best.
Performance Tracking and Reporting
We continuously monitor your PPC campaigns, track key performance metrics, and provide detailed reports. This helps us optimize your campaigns for better results and keep you informed of your progress.
MEASURING SUCCESS
We measure success in Google Ads PPC through various key performance indicators (KPIs), including:
Click-Through Rate (CTR)
The percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant and compelling.
Conversion Rate
The percentage of visitors who take the desired action on your landing page, such as making a purchase or filling out a form. This measures the effectiveness of your ad and landing page.
Cost Per Click (CPC)
The average amount you pay for each click on your ad. Lower CPCs help you get more clicks within your budget.
Return on Ad Spend (ROAS)
The revenue generated for every dollar spent on your PPC campaign. This metric helps you assess the profitability of your campaigns.
