Social Media Marketing
Social Media Marketing (SMM) is the use of social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, engaging with your followers, analyzing your results, and running social media advertisements. For small businesses in Kenya, social media offers a powerful way to reach a large audience with limited financial resources. At Buniwa Creations, we provide comprehensive social media marketing services designed to help small businesses grow their online presence and achieve their marketing goals.
Why Your Business Needs Professional Social Media Marketing
Our Approach To Social Media Marketing
- Initial Consultation and Goal Setting - We begin with an in-depth consultation to understand your business objectives, target audience, and competitors. Based on this, we set clear, measurable goals for your social media marketing efforts.
- Platform Selection - Not all social media platforms are suitable for every business. We help you select the right platforms that align with your business goals and where your target audience is most active.
- Content Calendar Development - We create a detailed content calendar outlining what, when, and where to post. This ensures a consistent posting schedule and helps maintain an organized approach to content creation.
- Execution and Monitoring - Our team executes the social media strategy, creating and posting content, engaging with your audience, and managing ad campaigns. We continuously monitor performance to make data-driven adjustments and improvements.
- Ongoing Optimization - Social media is dynamic, and strategies need to evolve. We regularly review your social media performance, making necessary adjustments to optimize results and stay ahead of trends.
Our Social Media Marketing Entails;
Social Media Strategy Development
We start by developing a customized social media strategy based on your business goals, target audience, and industry. This strategy outlines the platforms to focus on, the type of content to create, and the best times to post.Content Creation and Curation
Creating engaging content is key to social media success. Our team creates high-quality, relevant content tailored to each platform. We also curate content from other sources to keep your audience engaged and informed.Profile Optimization
We optimize your social media profiles to ensure they are complete, professional, and aligned with your brand. This includes updating profile pictures, bios, and contact information.
Community Management
Engaging with your audience is crucial for building relationships and fostering loyalty. We manage your social media communities by responding to comments, messages, and reviews promptly and professionally.Social Media Advertising
To expand your reach and drive specific actions, we create and manage targeted social media ad campaigns. This includes setting up ads, targeting the right audience, and monitoring performance to ensure optimal results.Analytics and Reporting
We track and analyze key metrics to measure the success of your social media efforts. Regular reports keep you informed of your progress and provide insights for continuous improvement.MEASURING SUCCESS
We determine success in social media marketing by use of various metrics, including:
Engagement Rate
Measuring likes, comments, shares, and other interactions to gauge how well your content resonates with your audience.Follower Growth
Tracking the increase in followers over time to assess the growth of your social media presence.
Website Traffic
Analyzing the amount of traffic driven to your website from social media platforms.
Conversion Rates
Monitoring the percentage of social media visitors who take desired actions, such as making a purchase or signing up for a newsletter.t
Reach and Impressions
Measuring how many people see your content and how many times it is viewed to understand the scope of your social media reach.
